About

DSR Smart was launched in 2007 as a simple, effective way to train DSRs on foodservice products. The program is managed by the Association for Foodservice Distributor Representatives (AFDR), the world’s largest professional organization of foodservice sales professionals.

The goals are simple:

  • Keep training short and focused on one product at a time.
  • Make it easy and free to participate at anytime 24/7.
  • Incent busy DSRs to participate by providing small cash rewards upon completion of a lesson.
  • Provide powerful feedback to sponsoring brands on what DSRs think about their products.

Learn More

Learn more about getting your products in front of DSRs.

Send a message to AFDR CEO Dave Miesse via our contact form.

View Example

Click on image below to experience on actual DSR Smart lesson.